Anubhuti Advisory - Wealth Management & Investment Services

"Everything that can be counted does not necessarily count; everything that counts cannot necessarily be counted."

Albert Einstein
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Sorting your wealth, one generation at a time
Jump to Our Philosophy section

Our philosophy

With more than 40 years of experience at the apex level in mammoth organizations, our team learnt the inner-functionings of companies. We don't just analyze companies, we have also helped to build them.

Growth based investing using PE ratios

Growth : PE

We look for companies which have consistently generated higher growth in earnings. This indicates efficient use of shareholders' capital. The algorithm combines to measure highest growth with low price: earnings multiple.

Strong Fundamentals analysis

Fundamentals

We back companies with proven business models and superior performance vis-a-vis peers. These companies usually come at a higher valuation but their fast growth and higher forecasted earnings provides significant upside.

Identifying unique opportunities

Unique opportunities

When ambiguity outweighs the clarity, the opportunity presents a higher risk-reward equation. We quantify the risk and find opportunities with significantly higher upside.

"We analyze the companies by looking at them in significant detail, compare them with peers across 25-30 parameters; over 3-5 year period. And we also understand the industry nuances to which the company belongs."
With more than 40 years of collective experience across organizations, our team has strong learnings.
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How it works

Our investment process

Each company in our portfolio goes through a rigorous and uncompromising filter before they are selected in our investment basket.
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Investment process funnel: Universe of stocks → Quantitative filter → Fundamental research → Portfolio construction → Risk management
Our Offerings

Our investment results

Currently, we have a Category III AIF and a Registered Investment Advisory (RIA) that predominantly invest in the listed equity space — backed by 40+ years of combined experience at the apex level.

40+
Years combined experience at apex level
25–30
Parameters analyzed per company across peers
2
SEBI-regulated products — AIF Cat III & RIA
SEBI Regulated

AIF Category III

Alternative Investment Fund
SEBI Registration Number
IN/AIF3/18-19/0631
Category III — Listed Equity
SEBI Regulated

Registered Investment Advisor

RIA — Non-Individual
SEBI Reg. No.
INA000019035
Validity — Perpetual
BSE Enlistment ID
2149
BSE Listed Entity
SEBI Regional Office
Panchvati 1st Lane, Gulbai Tekra Road, Ahmedabad – 380006
Who we are

Our team of creative experts

We are a team of experienced investment managers helping our clients to grow their portfolio.

Ameet Desai, Founder and Director of Anubhuti Advisory

Ameet Desai

LinkedIn Twitter
Founder and Director

Ameet has distinguished career spanning more than 35 years with India Inc. During his last executive stint with Adani Group, he was the Executive Director and group CFO. He led 2 IPO's out of total 4 listings amongst the 7 listed entities of this conglomerate. He has extensive experience in Treasury, Investment Management and Corporate Finance. As the CEO of Adani Family office, he has had a distinguished Portfolio Management track record. As a member of APEX team, he has contributed to several strategy and organisation building initiatives.

Earlier, Ameet was Global Head of M&A and Business Planning for Ranbaxy Laboratories Ltd., the largest Indian pharmaceutical company, where he led cross border acquisition deals in Japan, Germany, US and France besides a divestment deal. He also completed a prestigious out-licensing transaction with a Global Pharma Company. He also had P&L responsibility for Allied business (USD 40mn, 350+ people). As a member of Executive committee, he had responsibility for strategic planning and policy framework of the company.

Ameet holds a BBA degree from Sardar Patel University and an MBA degree from University School of Management, Ahmedabad. During his career, he has attended several executive programs inter alia, at The Wharton School and the Harvard Business School.

Rushabh Shah

Equity Research Analyst
LinkedIn

Rushabh is a Chartered Accountant (CA) and passed all three levels of CFA conducted by the CFA Institute, USA. He completed B.Com from GLS Institute of Commerce (Gujarat University). Rushabh holds over 9 years of experience in Equity Research, starting his career with Marwadi Shares and Finance Ltd. Later he joined Equirus Securities Ltd. and is currently associated with Anubhuti for over 5 years now.

Harsh Desai

Equity Research Analyst
LinkedIn

Harsh joined Anubhuti in 2023. Prior to Anubhuti, he worked with the investment banking team at Bank of America Merrill Lynch in New York — M&A, high-yield financing and IPOs in Consumer & Retail. Prior to BAML, he was part of the investment team at Multiples Private Equity, Mumbai. Harsh holds a BS from University of Pennsylvania and an MBA from MIT Sloan School of Management.

Pruthul Shah

Equity Research Analyst
LinkedIn

Pruthul is a Chartered Accountant and holds a bachelor degree in commerce from S.M Patel Institute of Commerce (Gujarat University). He has 6 years of post qualification work experience and previously worked with Next Step Advisors LLP in Insolvency & Bankruptcy (IBC) and allied Re-structuring work. Associated with Anubhuti for over 4 years now.

Karan Dubey

Equity Research Analyst
LinkedIn

Karan completed BE (IT) from Sinhgad College of Engineering (Pune University) in 2021 and is a CFA Level 3 candidate. He started his career with Byjus as an Internal Audit Associate and is currently working at Anubhuti as research associate for over 4 years now.

Yash Adhyaru

Equity Research Analyst
LinkedIn

Yash is an accomplished Equity Research Analyst with over 6 years of hands-on experience in trading and investment. Holding a BCom degree, Yash is currently pursuing CFA Level 3. With a robust understanding of financial markets and keen analytical acumen, he excels in evaluating market trends and providing strategic insights to optimize investment decisions.

Mishri Raja

Equity Research Analyst
LinkedIn

Mishri holds BBA in Finance from Gujarat University and is currently associated with Anubhuti Advisors LLP for over 2 years, contributing to research-driven investment decision-making.

Shital Sadhu

Research Associate
LinkedIn

Shital has completed her MBA from L.J. Institute of Management Studies. She began her career in quality assurance, gaining over 3 years of experience across technology and tax-focused organizations. She is currently working as a Research Associate at Anubhuti Advisors LLP, focusing on equity research and analytical support.

Neha Dewani

Compliance Officer
LinkedIn

Neha has completed post graduation in commerce from Saurashtra University in 2012 and Inter CA from ICAI. She started her career with Dhirubhai Dand & Co. as an Accounts and Compliance Co-ordinator. She is currently working as Compliance Officer in Anubhuti Advisors LLP.

Ameet Desai, Founder and Director of Anubhuti Advisory

Ameet Desai

LinkedIn Twitter
Founder and Director

Ameet has distinguished career spanning more than 35 years with India Inc. During his last executive stint with Adani Group, he was the Executive Director and group CFO. He led 2 IPO's out of total 4 listings amongst the 7 listed entities of this conglomerate. He has extensive experience in Treasury, Investment Management and Corporate Finance. As the CEO of Adani Family office, he has had a distinguished Portfolio Management track record. As a member of APEX team, he has contributed to several strategy and organisation building initiatives.

Earlier, Ameet was Global Head of M&A and Business Planning for Ranbaxy Laboratories Ltd., the largest Indian pharmaceutical company, where he led cross border acquisition deals in Japan, Germany, US and France besides a divestment deal. He also completed a prestigious out-licensing transaction with a Global Pharma Company. He also had P&L responsibility for Allied business (USD 40mn, 350+ people). As a member of Executive committee, he had responsibility for strategic planning and policy framework of the company.

Ameet holds a BBA degree from Sardar Patel University and an MBA degree from University School of Management, Ahmedabad. During his career, he has attended several executive programs inter alia, at The Wharton School and the Harvard Business School. He has spoken at several national/international forums and conferences. He has also lectured at several educational institutes.

Pruthul Shah

Principal Officer
LinkedIn

Pruthul is a Chartered Accountant and holds a bachelor degree in commerce from S.M Patel Institute of Commerce (Gujarat University). He has 6 years of post qualification work experience and previously worked with Next Step Advisors LLP in Insolvency & Bankruptcy (IBC) and allied Re-structuring work. Associated with Anubhuti for over 4 years now.

Neha Dewani

Compliance Officer
LinkedIn

Neha has completed post graduation in commerce from Saurashtra University in 2012 and Inter CA from ICAI. She started her career with Dhirubhai Dand & Co. as an Accounts and Compliance Co-ordinator. She is currently working as Compliance Officer in Anubhuti Advisors LLP.

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Compliance & Transparency

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